Privacy Policy

1. Introduction

Welcome to EdSparks, operated by Edupotion Pvt. Ltd. ("Edupotion", "we", "us", or "our"), a company incorporated under the laws of India with its principal place of business in New Delhi, India.

This Privacy Policy describes how we collect, use, store, and protect your personal information when you use our website at edsparks.com, our AI Tutor for NCERT/CBSE Classes 6-12, our AI chat widget, our content digitization platform, and any related services (collectively, the "Services").

By accessing or using our Services, you agree to the collection and use of information as described in this Privacy Policy. If you do not agree, please do not use our Services.

2. Information We Collect

2.1 Information You Provide

• Contact Information: Name, email address, and phone number submitted via lead forms, demo request forms, or contact forms on our website.
• Account Information: If you create an account for the AI Tutor demo, we may collect your name, email, grade/class level, and preferred subjects.
• Communication Data: Any messages, feedback, or inquiries you send to us via email or our contact forms.

2.2 Information Collected Automatically

• Usage Data: Pages visited, features used, time spent on the platform, and interaction patterns with the AI Tutor.
• Learning Progress: Quiz scores, lesson completion status, and learning path data generated during use of the AI Tutor demo. This data is used to personalize the learning experience.
• Device Information: Browser type and version, operating system, screen resolution, and device type.
• Log Data: IP address, access timestamps, referring URLs, and pages viewed.

2.3 AI Chat Widget Data

2.4 Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience. See Section 5 for details.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Providing Services: To deliver, maintain, and improve our AI Tutor, chat widget, and content digitization platform.
• Personalization: To adapt learning content, difficulty levels, and recommendations based on your progress and preferences.
• Communication: To respond to your inquiries, send service-related notifications, and provide customer support.
• Marketing: To send you updates about EdSparks products and features, but only if you have opted in or submitted a lead form. You may unsubscribe at any time.
• Analytics: To understand usage patterns, diagnose technical issues, and improve our Services.
• Legal Compliance: To comply with applicable laws, regulations, and legal processes.
• Security: To detect, prevent, and address fraud, abuse, or security issues.

4. Legal Basis for Processing

We process your personal data under the following legal bases as applicable under the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023 (as and when notified):

• Consent: When you voluntarily submit your information via forms or create an account.
• Contractual Necessity: When processing is required to deliver the Services you have requested.
• Legitimate Interests: For analytics, service improvement, and security purposes, provided these do not override your rights.
• Legal Obligations: When required by applicable Indian law.

5. Cookies and Tracking

We use the following types of cookies and tracking technologies:

5.1 Essential Cookies

Required for the basic functionality of the website, such as session management and security. These cannot be disabled.

5.2 Analytics Cookies

We use Google Analytics (Google LLC) to understand how visitors interact with our website. Google Analytics uses cookies to collect anonymous usage data, including pages visited, session duration, and traffic sources.

5.3 Functional Cookies

Used to remember your preferences, such as language settings or demo progress, to provide a better user experience.

You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of our Services.

6. Third-Party Services

We may share information with the following categories of third-party service providers:

• Google Analytics (Google LLC): For website usage analytics. Google may process data on servers located outside India. See Google's Privacy Policy.
• Cloud Hosting Providers: Our Services are hosted on cloud infrastructure that may process and store data in accordance with their own security practices.
• AI/ML Service Providers: We may use third-party AI services to power our tutoring and chat features. Inputs and outputs are processed in real time and are not stored persistently by these providers for our use cases.
• Email Service Providers: For sending transactional and marketing communications, if you have opted in.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy:

• Contact/Lead Information: Retained for up to 24 months from the date of collection, or until you request deletion, whichever is earlier.
• Account Data: Retained for the duration of your account and up to 12 months after account deletion for backup and legal compliance purposes.
• Learning Progress Data: Retained for the duration of your active use of the AI Tutor demo. Demo data may be purged periodically.
• AI Chat Conversations: Not stored persistently. Session data is discarded when the chat session ends.
• Analytics Data: Aggregated and anonymized analytics data may be retained indefinitely for trend analysis.

8. Data Security

We implement reasonable security practices and procedures as required under the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011. These include:

• Encryption of data in transit using TLS/SSL.
• Access controls to limit data access to authorized personnel only.
• Regular security reviews and updates to our infrastructure.
• Secure storage with reputable cloud service providers.

While we strive to protect your personal information, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

9. Children's Privacy

• We do not knowingly collect personal data from children under the age of 13 without verifiable parental or guardian consent.
• For students aged 13-17, we collect only the minimum information necessary to provide our educational Services.
• We do not serve targeted advertising to users identified as minors.
• Parents or guardians may request to review, correct, or delete their child's personal data at any time by contacting us at info@edsparks.com.
• If we become aware that we have collected personal data from a child under 13 without proper consent, we will take steps to delete that information promptly.

Schools and educational institutions using EdSparks for their students are responsible for obtaining appropriate parental consent where required by applicable law.

10. Your Rights

Subject to applicable Indian law (including the Digital Personal Data Protection Act, 2023, as and when notified), you have the following rights:

• Right to Access: Request a copy of the personal data we hold about you.
• Right to Correction: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your personal data, subject to legal retention requirements.
• Right to Withdraw Consent: Withdraw your consent at any time for data processing based on consent.
• Right to Grievance Redressal: Lodge a complaint with us or the relevant data protection authority.

To exercise any of these rights, please contact us at info@edsparks.com. We will respond to your request within 30 days.

11. International Data Transfers

Our Services are primarily operated from India. If you access our Services from outside India, please be aware that your data may be transferred to and processed in India. By using our Services, you consent to such transfer and processing.

Where our third-party service providers (such as Google Analytics or cloud hosting) process data outside India, we ensure that appropriate safeguards are in place to protect your data.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will:

• Update the "Last updated" date at the top of this page.
• Post a notice on our website or notify you via email if the changes are significant.

Your continued use of the Services after any changes constitutes your acceptance of the updated Privacy Policy.

13. Grievance Officer

In accordance with the Information Technology Act, 2000, and rules made thereunder, the Grievance Officer for the purposes of this Privacy Policy is:

If you have any questions, concerns, or complaints regarding this Privacy Policy or our data practices, please contact us. We will acknowledge your complaint within 48 hours and aim to resolve it within 30 days.

14. Contact Us

If you have any questions about this Privacy Policy, please contact us:

• Email: info@edsparks.com
• Company: Edupotion Pvt. Ltd.
• Location: New Delhi, India
• Website: edsparks.com